Bye Bambi Brand Campaign
BACKGROUND
Prior to this campaign, Bye Bambi predominantly leveraged particular fashion trends as a way of showcasing their current lines. However, as a slow fashion brand which values inclusivity, creativity and imagination, there was opportunity to focus on hero imagery that doesn’t need to be changed over with each line of clothing. These images could be more conceptual and in line with the brands core beliefs.
IDEA
Leaning into the overarching Y2K trend, we displayed Bye Bambi as an empowering brand by styling some of their most iconic pieces and styled them in a ways that focused on personality. Centring the creative around 3 key outfits, each with a focus colour, we placed our models in a dream-like word where fashion is an accentuation of ones personality.
OUTCOME
A series of campaign imagery showcasing 3 styled outfits using Bye Bambi’s best selling items. These campaign images were used across posters for the storefront and laneways in Melbourne as well as content across Instagram in-feed posts, stories and reels. MJS also produced bulk photography content to be used across socials, amongst other content.
HERO IMAGERY
OUT OF HOME & POSTERS
SOCIAL CONTENT
ADDITIONAL CONTENT
