Moments Condoms
CREATIVE ART DIRECTION & SOCIAL CONTENT
Moments Condoms was lacking conceptual content across their social platforms, particularly Instagram. Knowing that their target audience is predominantly women under the age of 35, we came up with a creative concept which empowers women to buy, carry and feel comfortable using Moments Condoms.
THE INSIGHT
75% of people who engaged in sex, did so without a condom at least once in the past year. And only 3% of women carry condoms in their bag regularly.
Why do women always expect men to carry contraception?
It's about time we normalise women taking charge of their sexual health by being upfront and carrying their choice of contraception.
THE IDEA
We'd focus on a women at a house party, excited and cheeky. The women are not expressed in a sexualised way, but rather confident in her readiness for anything to happen. Men aren't shown, as this is creative about female sexual health.