ART DIRECTION & SOCIAL CONTENT

NEUX The Label was already leveraging a campaign for their Italian inspired clothing line. They engaged MJS for refreshed content to rotate through on socials. The content still needed to be reflecting the Italian inspiration of the line, however it needed to be significantly different from the existing campaign to keep the NEUX socials fresh.

We took the opportunity to shoot in a studio, using props and backdrops to bring the Italian inspiration to life.