Brand Strategy & Tone of Voice Guide
BRAND STRATEGY
Join us for a 1hr consultation where we uncover your current situation and business goals. From here we conduct thorough research to identify your unique value proposition by accessing your brand elements, marketing mix, competitors and brand associations. Finally, receive your thoroughly detailed brand strategy including information on what makes your business special and how it can thrive in the market against competitors. This document is particularly valuable for businesses looking to improve sales, pivot their communications and improve market share.
BRAND STRATEGY INCLUSIONS
1hr consultation & presentation of the strategy
PDF documentation of your brand’s strategy
Brand definition including mission, vision, tagline, and offering outline.
Culture analysis including political, environmental, social and technological influences on the brand.
Category analysis including product, price, promotional elements and placement of communications.
Consumer analysis including the customers pains, gains, and jobs.
Company analysis of gain creators, product and pain relievers.
Detailed outline of customer value proposition including your brands, points of parity and difference and how this is communicated to audiences.
Positioning including an outline of the target consumer detailing demographics, geographics, behavioural and psychographic information.
Market segmentation including identifiability, size, accessibility and responsiveness.
Analysis of brand equity including an outline of brand recognition and recall levels, brand image and resonance with current customers.
Outline of brand elements - names, logos, symbols. Characters, slogans, URLs, jingles and packages
Tips on reinforcing and revitalising the brand in the consumer eye over time
TONE OF VOICE GUIDE
It's time to think about how your brand translates to the written word. Do you use slang? Maybe you always sign your emails with a 'yours truly, maybe it's only appropriate to use formal language. Have you considered which emojis will be most memorable on social posts? Our expert copywriters dive into your brand and analyse what it takes to engage your target audience. Providing you with a thorough overview of how to write for your brand. This valuable document will be your go-to reference to make all your future copywriting consistent on social media, print ads, your website, email marketing and more.
TONE OF VOICE GUIDE INCLUSIONS
PDF documentation of your brand’s tone of voice.
A detailed brand overview.
Business values and how they are reflected through writing.
Brand persona outline of how your brand would act, think and feel if it were a person.
Details on the makeup of your brands tone.
A breakdown on perspective including how your brand addresses it’s audience, in the first, second and/ or third person.
Principles which will guide your brands content, these will be the rules for you to follow when writing for all your marketing platforms.
An overview of the principles in use to help you shape your communications across blogs, email marketing, social media and websites.
Common terms and phrases for your brand to use.
A selection of emojis which represent different aspects of your brand.
NOTES
Includes 1 round of amends, additional amends will be charged accordingly.