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Premium Brand Book Package (Includes Brand Strategy, Tone of Voice Guide, Logo & Style Guide)

A$3,800.00

PREMIUM BRAND BOOK PACKAGE

BRAND STRATEGY

Join us for a 1hr consultation where we uncover your current situation and business goals. From here we conduct thorough research to identify your unique value proposition by accessing your brand elements, marketing mix, competitors and brand associations. Finally, receive your thoroughly detailed brand strategy including information on what makes your business special and how it can thrive in the market against competitors. This document is particularly valuable for businesses looking to improve sales, pivot their communications and improve market share.

BRAND STRATEGY INCLUSIONS

  • 1hr consultation & presentation of the strategy

  • PDF documentation of your brand’s strategy

  • Brand definition including mission, vision, tagline, and offering outline.

  • Culture analysis including political, environmental, social and technological influences on the brand.

  • Category analysis including product, price, promotional elements and placement of communications.

  • Consumer analysis including the customers pains, gains, and jobs.

  • Company analysis of gain creators, product and pain relievers.

  • Detailed outline of customer value proposition including your brands, points of parity and difference and how this is communicated to audiences.

  • Positioning including an outline of the target consumer detailing demographics, geographics, behavioural and psychographic information.

  • Market segmentation including identifiability, size, accessibility and responsiveness.

  • Analysis of brand equity including an outline of brand recognition and recall levels, brand image and resonance with current customers.

  • Outline of brand elements - names, logos, symbols. Characters, slogans, URLs, jingles and packages

  • Tips on reinforcing and revitalising the brand in the consumer eye over time

LOGO DESIGN

Leave a lasting impression on potential customers with a custom and bespoke logo design. Choose between typographic and iconographic styles and leave the rest up to us. We take the pressure off perfecting a design that reflects your brand, business values and personality by working closely with you to bring your ideas to life.

LOGO DESIGN INCLUSIONS

  • Branding and design questionnaire so we understand exactly what you want from the start.

  • Logo direction and mood board creation for you to approve before we start any design work (this helps us make sure we’re on the same page).

  • 2 alternative design options for you to choose from.

  • 2 rounds of amends on the design, so we can tweak and perfect it to your liking.

  • Design of main logo, alternative logo and sub-mark so you have a range of logos to use in all applications.

  • Supply of colour scheme and colour codes, so you can apply your brand to all future marketing materials.

  • Details of typography and fonts used.

  • Final files supplied as JPEG, PDF and PNG with transparent background, this will cover you for all print and digital outputs.

  • All logo file types supplied in both colour and black and white.

STYLE GUIDE DESIGN

You've got your logo sorted, now it's time to think about how your brand translates across all print and digital design. From fonts to colours, photography editing style, layout design and everything in between, we perfect the way your brand is visually represented and ensure to engage your target audience. This valuable document will be your go-to reference to make all your future design and photography content consistent across social media, print ads, your website, email marketing and more.

STYLE GUIDE DESIGN INCLUSIONS

PDF style guide including the following

  • Typography information including fonts, leading and kerning as required. Including Heading, sub heading and body copy fonts.

  • Colour palettes including all brand colours hex, CMYK and RGB colours.

  • Photography and editing style

  • Graphic, shape, illustration, pattern or typographic treatment examples as required depending on the brand style

  • Examples of branding in digital (website and/ or social) and print (OOH and/ or poster) placements.

TONE OF VOICE GUIDE

You've got your logo sorted, now it's time to think about how your brand translates to the written word. Do you use slang? Maybe you always sign your emails with a 'yours truly, maybe it's only appropriate to use formal language. Have you considered which emojis will be most memorable on social posts? Our expert copywriters dive into your brand and analyse what it takes to engage your target audience. Providing you with a thorough overview of how to write for your brand. This valuable document will be your go-to reference to make all your future copywriting consistent on social media, print ads, your website, email marketing and more.

TONE OF VOICE GUIDE INCLUSIONS

  • PDF documentation of your brand’s tone of voice.

  • A detailed brand overview.

  • Business values and how they are reflected through writing.

  • Brand persona outline of how your brand would act, think and feel if it were a person.

  • Details on the makeup of your brands tone.

  • A breakdown on perspective including how your brand addresses it’s audience, in the first, second and/ or third person.

  • Principles which will guide your brands content, these will be the rules for you to follow when writing for all your marketing platforms.

  • An overview of the principles in use to help you shape your communications across blogs, email marketing, social media and websites.

  • Common terms and phrases for your brand to use.

  • A selection of emojis which represent different aspects of your brand.

PACKAGE NOTES

Includes 1 round of amends, additional amends will be charged accordingly.
Printing not included

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