Social Strategy
SOCIAL STRATEGY
Join us for a 1hr consultation where we uncover a tailored strategy to help your business achieve its goals. From here we conduct an in-depth review of your current social media position by analysing your content and engagement. We will present a report on the best ways to optimise your social platforms through content pillars and engagement. You'll gain a thorough insight into trends, keywords and hashtags, bio optimisation, creative recommendations, best posting times and content calendar recommendations.
INCLUSIONS
Your social media strategy will cover:
1hr consultation & presentation of strategy
PDF documentation of your brand’s social media strategy as below
An overview of the strategy
brand purpose, business objectives and social media objectives.
Target audience analysis including audience segmentation and engagement techniques.
Indirect and direct competitor analysis including benchmarking metrics on reach and engagement, content and messaging that is working for competing brands.
Setting KPIs for your brand
Channel breakdown including channel purpose, role and key messages
Content strategy (Instagram & Tiktok)
Content pillars specifically suited to your brand, audience and business objectives. These will be themes for you to follow and shape your content around over time.
Analysis of trends and key moments in time to predict and observe peaks where you can post content which aligns to interests of the time.
Tips on how to adapt content across platforms
Content concepts which align to each of your pillars, taking into account trends and moments in time
Visual branding of social media pages, including brand personality, tone of voice, photography and editing style, graphics, grid layouts, video and organic content styling
Platform Optimisation
Optimisation through keywords, hashtags and bio optimisation.
Best practise for optimising content for social (specific to chosen platforms)
Influencers & User Generated Content
Details on the types of influencers you could engage through platforms like Tribe. Including how to brief these influencers and the types of content to ask for (only where relevant).
Methods on how to encourage user generated content
Concepts for both influencer and user generated content
Community Management
Details on how to enhance organic engagement through community management and content.
Content calendar with specific details on ideal times to post, number of posts per week and types of content to push live.
Platform growth techniques and best practices
Includes 1 round of minor amends, additional amends will be charged accordingly.